Hospitality and Destination Marketing
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Overview
Subject area
BTN
Catalog Number
211
Course Title
Hospitality and Destination Marketing
Department(s)
Description
This course examines the principles of services marketing as applied to the hospitality industry. Course topics include market research, strategic planning, the components of the marketing mix, and digital/ social marketing. This course also explores the effective management of Destination Marketing Organizations (DMOs), where students are introduced to the elements that create a positive image for global tourism destinations, as well as the tourism image/experience of New York City.
Typically Offered
Fall, Spring
Academic Career
Undergraduate LaGuardia CC
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
034078