BTM 104
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BTM 104 - Principles of Marketing (3 cr)
Business & TechnologyUGRD - LAGCC Undergraduate
Course Title
Principles of Marketing
Catalog Description
This course explores the vital role of marketing in our economy. The factors of consumer behavior and motivation are covered to provide an understanding of market planning. The system of distribution of goods from producer to consumer is discussed by relating theory to actual case histories.
Minimum
3
Max
3
Academic Progress Units
3
Requirement Designation
Regular Non-Liberal Arts
Prerequisites & Corequisites
012003
Name
Lecture